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Got your Valentine’s Day email subject line already picked out? What if we told you the Covid-19 pandemic has changed the way consumers celebrate (and spend)?
Valentine’s Day is always a popular shopping event. But the pandemic has caused a shift in consumer behavior on the holiday.
US consumers spent $21.8 billion on Valentine’s Day 2021, down from a record high of $27.4 billion in 2020. While total spending decreased with the pandemic, consumers made considerably more ecommerce purchases in 2021 than in the past.
Whereas they used to prefer experiential purchases like at restaurants and movie theaters, consumers on Valentine’s today have shown a preference for online shopping.
To help you make the most of this changing consumer trend, we’ve put together a list of 100 Valentine’s Day email subject lines. In light of the shift toward ecommerce purchases on the holiday, email marketing will be more important than ever this year. Read on for everything you need to know to craft a Valentine’s Day email campaign that drives conversions and celebrations.
Given that over half of all US adults plan to celebrate Valentine’s Day, you don’t want to miss out on this holiday sales opportunity. To make the most of it, your email marketing campaign should wish your audience a happy Valentine’s Day and showcase whatever promotion you’re running.
But what’s the key to boosting open rates and getting your audience to actually read your email newsletter? An attention-grabbing, on-theme subject line!
In this article, you find four sections of Valentine’s Day email subject lines. For ecommerce retailers, pay special attention to the subject lines related to shipping / delivery. Valentine’s Day shoppers tend to be last-minute, meaning this type of campaign can be highly effective.
Another popular tactic for Valentine’s Day email subject lines is emojis. Given it’s the holiday of love and romance, there is no shortage of emojis to use on Valentine’s Day.
Without further ado, let’s jump into the list of 100 Valentine’s Day email subject lines to inspire your holiday marketing campaign and drive conversions!
These subject lines will help your email campaign stand out in subscribers’ inboxes. Feel free to mix and match different ones and personalize the content to create your best Valentine’s Day email subject line yet!
Further reading: How to Write Email Subject Lines
Since Valentine’s ecommerce purchases have gained popularity, mentioning shipping in your email subject line is a good idea to drive up open rates. Offering free or discounted shipping is known to grab readers’ attention and can oftentimes seal the deal for customers’ on the fence about a purchase.
Further reading: Holiday Email Marketing Strategies to Boost Engagement
Emojis are a great way to add some color and excitement to your V-day subject line. They help your email newsletter stand out against the rest in subscribers’ inboxes. Feel free to mix and match different emojis with different subject line text.
Further reading: How to Use Emojis in Email to Boost Open Rates
Ironically, another aspect of Valentine’s Day to take into account is how easily people can forget about the holiday. While over 50% of Americans intend to celebrate V-day, it often sneaks up on people (even with marketing campaigns running left and right).
For this reason, last minute Valentine’s Day shoppers are definitely a sub-group to target in your campaigns!
Hopefully these examples have given you a good idea of the limitless possibilities when it comes to Valentine’s Day email subject lines. The holiday is a great opportunity to boost sales and change up your marketing content in the middle of winter.
Looking for more advice on your Valentine’s Day marketing campaign? We’ve got you covered! Check out our article on Creating a Valentine’s Day Newsletter. Further, to get the best results out of your subject lines, we recommend using A/B testing to see what works best for your audience.
For more content like this, be sure to download our 2022 holiday marketing calendar! It’s chock full of holiday email content inspiration, marketing strategy tips, and more:
2022 Holiday Marketing Calendar
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