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Mother’s Day email marketing campaigns are a great way to drive ecommerce sales by helping your email subscribers choose the perfect Mother’s Day gift. Read on to discover our top tips for boosting conversions this Mother’s Day. 💝
With Mother’s Day just around the corner (March 27 for Ireland & the UK and May 8 in the US), it’s time to start preparing your Mother’s Day email marketing strategy.
Your Mother’s Day email should provide subscribers with useful information to help find the best Mother’s Day gift. As with Father’s Day emails and any other holiday campaign, you have to find the balance between being helpful and being promotional.
With that in mind, we’ve put together 5 Mother’s Day email marketing ideas to help you create an email campaign that’s sure to do the job.
As we said, online retailers need to strike the right balance between helpful and promotional when it comes to Mother’s Day email marketing.
To achieve that, here are a few things you should consider including in your strategy. 🤔
One of the hardest things about Mother’s Day can be finding the right gift. 🎁 There are so many options out there, and moms are always too nice to tell you what they want.
Email is the perfect opportunity to help your customers with this problem. Present them with a gift guide of products in your store that would make a good Mother’s Day present.
The goal is to cut out the decision work and present gift ideas with a clear CTA.
You could either feature individual products or highlight the most suitable product categories, just like Mulligan’s Pharmacy did in their #MumLike Gift Guide campaign sent with Sendinblue.
Another great thing about this email is that the home delivery and gift wrapping options are clearly spelled out. Since the pandemic, this sort of information has become very important to shoppers.
The email example below from Forever 21 does a nice job of showing off specific products that would make great gifts. They also include the price, making the email content even more actionable to the consumer.
While including gift ideas is great, you can do even more to help people make the right gift decisions.
When shopping for gifts, it can be hard to match a product with a person. To help with this, focus your email copy on how the product is used or what benefits it provides. ✨
You can see how Apple highlights each of their products as a possible gift idea. But instead of including the price, they include text that highlights why the product would make a good gift for mom.
This is an effective psychological tactic for increasing ecommerce sales. By highlighting the benefits of the product, readers will match that benefit with the gift recipient (i.e. their mom).
Of course, everyone wants their mom to stay “active, motivated, and in the know,” so they’re going to read that and want to purchase it for their mother.
You can do the same thing with your business by focusing on the most positive aspects of getting your product as a gift.
If you offer a wide variety of products, it might not be the best idea to simply showcase everything as a gift idea. Instead, try to simplify the process as much as possible.
Anthropologie’s email is very simple, but they do a nice job of highlighting their free personal shopper service. This is an excellent example of focusing on helping customers rather than being promotional.
There are two specific features you can use to deliver this type of Mother’s Day emails to your subscribers:
While we’re on the topic of email lists and subscriber preferences, it can be a good idea to check in with your contacts every once in a while to confirm the type of content they’d like to receive.
Doing so is easy. Sendinblue allows you to create Update Profile forms for your email contacts. Using this form, you can create a segment of people who want to opt-out of certain content or campaigns and exclude them. This is good for subscribers, who get only the content they want, and senders, who can boost open rates with genuinely engaged contacts.
Making people smile is one of the best ways to increase email engagement. 😀 Mother’s Day is no different.
Here you can see a very simple Mother’s Day email example with a clear call-to-action. The text is light-hearted and also a not-so-subtle reminder that the reader should buy a Mother’s Day gift.
Anytime you can inject a little humor and personality into your emails is great because it humanizes your brand, warms up the reader, and comes off as less promotional. This can go a long way in boosting your conversions. 📈
Like with any email, if you want it to get noticed in the inbox, you need to optimize what we like to call your ‘inbox envelope‘. This envelope consists of three main elements: sender name, email subject line and email preview text (also known as a preheader).
Let’s look briefly at how you can use these elements to your advantage.
It’s the first thing the recipient looks at when they receive an email.
Your sender name needs to display a real name, whether it be the company’s name or an employee’s name — not just an email address. This enforces trust and reassures the recipient that the email is genuine.
Some quick tips to achieve this:
Boost your Mother’s Day email open rates with a short, punchy subject line that speaks to the value within the email.
For more examples, check out our article specifically on Mother’s Day Email Subject Lines!
Preview text is the short snippet of text that immediately follows the subject line when viewing an email in an inbox.
Your subject line and preview text should work together to tell your reader a story. 📕
Note that not all email clients display preview text, so it’s best not to use it for essential information.
If you’re just starting out as an email marketer, you might be wondering about your options for creating an email template.
Most email marketing software comes with email design tools that beginners can easily play around with. 🎨
With Sendinblue, our email design suite includes Drag & Drop, HTML, and Rich Text editors, as well as a free gallery of over 40 newsletter templates.
A look at Sendinblue’s Drag & Drop editor
You can test-drive these tools anytime on Sendinblue’s forever free plan with up to 300 emails a day and unlimited email subscribers.
Here’s a beautiful custom Mother’s Day email template created by our inhouse email design team at Sendinblue (just look at those colors! 😍)
Your Mother’s Day email design plays a huge role in making people click and engage with your email content. It’s well worth spending some time on getting it right.
Hopefully, these ideas and examples gave you some inspiration on how to boost sales with Mother’s Day email marketing.
Lastly, we at Sendinblue would like to wish a happy Mother’s Day to moms everywhere – none of us would be here without you! 💓
For more content like this, download our 2022 holiday marketing calendar! It’s full of important dates and helpful marketing tips for every month of the year ⏬
2022 Holiday Marketing Calendar
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