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In order to make your blog SEO-worthy, there are 5 basic SEO best practices that you need to be following.
Do you feel your website isn’t receiving enough blog traffic and engagement?
Well, you’re not alone in this because Google is getting smarter every day.
If your blog isn’t optimized for SEO, you might not achieve the desired results.
But before we discuss the best SEO practices for your blog, here’s what makes working on it important:
Therefore, you must invest your valuable resources to build successful blog posts.
Because it helps in driving organic traffic to your blog.
With the help of SEO, your blogs can easily rank for relevant search topics (also called queries) and appear in the search results.
In this way, users can discover your blog and visit it. In simpler terms, SEO is the connecting dot.
When you do it right, it brings justice to your content and :
Now let’s see what you can do to attract massive traffic to your blogs?
In this article, I will walk you through the details of mastering the art of optimizing blogs for your target audience.
But how will you reach your potential users if they won’t be able to find you? Because Google’s search algorithm uses more than 200 factors to rank websites, but Google doesn’t share what those factors are.
Therefore, I have listed the best practices that can help you draw more traffic to your website.
Let’s get started with keyword research first!
Keywords are very important to optimize your blog’s content for search engines.
But simply using any and every keyword you find fascinating will not help.
You need to find relevant keywords for every blog post you create and use them in your content.
The using part might sound easy to you. So let me help you with the research part.
Hunting for relevant keywords to rank your blog is not a hard task. Here are the steps to help you ace keyword research:
Step 1. Make a list of relevant keywords based on your blog topic.
For example, you are writing about chatbots. The instinct-based keywords for this topic would include chatbots, uses of chatbots, etc.
Step 2: Look at Google Autocomplete and Related Searches to find more ideas.
Step 3: Work with a keyword research tool and sort keywords based on their search volume and difficulty.
With that, you’ll have a list of relevant keywords to add to your content.
If you master incorporating keywords in content, you will get more traffic and engagement easily.
But, if you wish to get even better results, you need to keep in mind the search intent when writing.
Search intent is the reason behind an online search. It defines why the user is performing a search; what is the objective.
With the help of search intent, the search engine (for example Google) understands what the user wants to see in the results.
You will come across 4 types of search intent:
But why is it important at all?
Understanding the search intent allows you to know the content your audience wishes to see on their Search Engine Results Page (SERPs).
If they are looking for chocolate pudding recipes, they want to see a step-by-step cooking recipe in their search results, not a restaurant ordering page.
So, if you are targeting this keyword, you need to create a step-by-step process content to rank for it.
Here’s what you need to do to satisfy the search intent:
Implementing all these tips while writing a blog will easily satisfy the search intent and help search engines rank your content better.
And when it ranks for relevant search intent, it can attract more traffic and engagement for your blog.
Furthermore, using internal linking and incorporating it into your content strategy can also be helpful to increase blog traffic.
Internal linking is the practice of linking relevant content to a blog post on the same domain.
Meaning if you have a blog post that talks about growing your email list and you reference “email marketing best practices” in that post, you can link to a previous post on best practices (see what I did there).
You guide your visitors and search engines to your most important resources with internal links.
Some other reasons why you should practice internal linking in your blogs are:
If you are wondering how to go about it, here are some tips to help you get started with internal linking:
That looks easier, right?
You can now add hundreds and thousands of links to your content.
But overdoing it will only confuse the crawler about your content and hurt your user experience.
The standard practice is to limit the number of links for a given blog post to 150.
If you keep the number of links less, it will not look spammy and benefit you to the maximum.
With that said, you can further boost your blog by improving its user experience.
Search engines like Google, Bing, Yahoo use data to learn how people interact with websites.
They notice how much time users spend on your blog posts and what other pages they visit on your site.
And based on these metrics, they rank your blog posts in the search results.
So, improving your blog’s user experience becomes essential.
Here are a few tips to ensure that users have a good experience when they visit your blogs:
These points will help you optimize your blog’s user experience and generate more engagement.
Besides all this, do you know what else you should be rooting for? Original Content!
Creating quality content refers to writing blog posts that give value to readers.
Every blog post should be unique. It must not contain the same repetitive information or beat around the bush.
Plus, it should be relevant to the topic, including all the recent data in it.
But, it may sound easier than done.
To reach the final copy, you might have to spend a lot of time proofreading and even re-writing certain portions several times.
Until it makes sense for your reader, you have to improve your blog post’s quality.
So, here are some tips to help you:
After writing, check it for grammar and spelling errors and readability. If any issues exist, fix them.
With that, you’ll be able to create quality content and drive more traffic and engagement to your blog.
Almost all websites have a blog, which helps them get a lot of eyeballs.
But not all blogs deliver the desired results or perform in the same manner. That’s because of the strategies used.
If you want to increase your blog traffic and engagement, incorporate SEO in your overall content strategy.
Plus, be patient with your efforts. It will take some time, but results will follow.
Which of the ways mentioned above were you using and not using? What helped your blog gain traffic? Let me know in the comments.