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You want to reach your prospects and customers with engaging marketing emails. Ideally, you would be able to do it right within the WordPress or WooCommerce interface.
Newsletter plugins for WooCommerce and WordPress save you time. They make it possible to run your email marketing campaigns directly from your content management system (CMS). Instead of switching between multiple tools, you can manage your website, create signup forms, design emails, and monitor campaign performance in one place.
There’s a variety of plugins you can choose from based on your needs. Some email marketing service providers offer all-in-one marketing solutions with automation and CRM. Others simply support lead generation and newsletter sending.
In this list, you’ll find free and paid WordPress and WooCommerce newsletter plugins suitable for businesses of various sizes and needs.
Indeed, you can send emails in both WordPress and WooCommerce without a plugin.
Then why use a third-party newsletter plugin? There are three important reasons:
If you want to enjoy easy email sending in WordPress and WooCommerce, you need a dedicated newsletter plugin.
Here are the top-rated newsletter plugins for Woo/WP, their functionality compared.
|WooCommerce/WordPress plugin||Free||Plans start at||Lead generation||Email marketing||SMTP||CRM|
|Sendinblue||300 emails/day||$25/20,000 emails/mo + Unlimited contact storage||Yes||Yes||Yes||Yes|
|Jetpack CRM||Basic features||$17/month||Yes||Yes||Yes||Yes|
|Mailjet||200 emails/day||$15/15,000 emails/month||Yes||Yes||Yes||No|
|MailPoet||Up to 1,000 contacts||$10/month/500 contacts||Yes||Yes||Yes||No|
|The Newsletter Plugin||Unlimited||€69/year||Yes||Yes||Yes||No|
As you go through the list, pay attention to the following details:
Both plugins go far beyond newsletter sending and offers a range of useful features:
Some of the advantages of the Sendinblue plugin over other solutions are:
But probably the biggest advantages of the Sendinblue plugin for WordPress and WooCommerce are the easy setup and the intuitive interface. It’s a simple but comprehensive solution for small businesses that are looking for a marketing platform that won’t break the bank.
Who is it for? SMBs, SaaS, agencies, ecommerce brands, and startups
The Sendinblue plugin is free to install and use. If your daily sending exceeds 300 emails, you can upgrade to one of the paid plans that start from $25/month.
Email Subscribers is a dedicated newsletter plugin for WordPress. It has two main features: lead generation and mass marketing email sending.
Bloggers and marketers choose Email Subscribers for the affordable pricing and simple feature, which include:
Who is it for? Bloggers and freelancers
If you don’t need anything but a newsletter sending feature, Email Subscribers is a good choice.
The plugin is available for free. Premium email templates, SMTP relay, stronger security measures, and advanced automation are accessible in paid plans, starting at $9/month.
Related: WooCommerce Email Marketing: A Beginner’s Guide
Jetpack CRM is a customer relationship management plugin for WordPress. As the name suggests, Jetpack CRM isn’t limited to newsletter sending. Its primary function is customer relationship management (CRM).
The key functionalities of the plugin cover:
The plugin is good for entrepreneurs looking to streamline customer interactions across their WordPress or WooCommerce websites.
Who is it for? Freelancers, bootstrapping entrepreneurs, and nonprofits
Jetpack CRM’s free version includes WordPress and WooCommerce integrations as well as basic features such as contact management and email marketing. Pricing starts from $11/month.
Hustle is a WordPress plugin for lead generation and nurturing.
With Hustle, you’ll access:
The popups and slide-ins increase the visibility of your subscription forms. With smart triggers, your forms will be displayed to only the right people at the right time.
The plugin focuses on email list-building, but to reach your subscribers with engaging emails, you’ll need to integrate it with an email marketing platform.
Who is it for? Small businesses, bloggers, and affiliate marketers
The Hustle plugin is free to use. The free plan includes 3 popups, 3 slide-ins, and 3 embeds. Unlimited credits, unlimited emails, pro designer templates, and 24/7 live support are available on Hustle’s only premium plan at $7.5/month.
With the plugin, you’ll access a number of standard email marketing capabilities:
Who is it for? Small businesses, ecommerce entrepreneurs
The Mailjet plugin is free. The free plan covers 200 emails/day and unlimited subscribers. Paid Mailjet plans start at $15/month for 15,000 emails monthly. Segmentation, advanced statistics, automated workflows, and other pro features are available only on premium plans.
Drip is an email and SMS marketing automation platform for ecommerce companies.
Drip’s plugin for WordPress offers:
For online sellers, Drip offers a dedicated WooCommerce plugin.
Who is it for? Growing ecommerce brands
Drip has no free plan. Its pricing starts at $39/month, and the price rapidly grows as you increase email sending volumes and the size of your mailing list.
MailPoet is one of the most popular and oldest WordPress plugins for email marketing. With it, you can send newsletters, content updates, and triggered emails to your subscribers.
The plugin connects with WordPress and WooCommerce sites, allowing you to:
Who is it for? Entrepreneurs and small businesses
The Mailpoet plugin is available for free for up to 1,000 subscribers. Paid plans start from $10/month and include advanced segmentation and increased email sending credits.
The Newsletter Plugin is an add-on for WordPress that enables list building and email marketing. It’s a simple tool for creating newsletters, offering basic features:
Who is it? Bloggers
On the free plan, only the newsletter composer is available. Creating subscription forms and popups, automating email campaigns, and setting up autoresponders is possible only through paid extensions.
Managing a WordPress website or WooCommerce store? A newsletter plugin will enable you to run your marketing campaigns right from your WordPress dashboard.
Jumpstart your WooCommerce/WordPress email strategy with Sendinblue
The free plugin gives you all core email features, 300 emails/day, 40+ email templates, customizable signup forms, and automation workflows.