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See what steps this entrepreneur took to grow her email list. And see how you can do it too, using AWeber.
Paula Rizzo was apartment hunting in New York City. She knew what she wanted in her new space, but she kept getting distracted by non-essential amenities like wine refrigerators. (Although the term “non-essential” is up for debate.)
To make her life easier, she made a comprehensive list of everything she needed in an apartment. Her list helped her score the perfect place. It also sparked the idea for Paula’s business, List Producer, and her book, Listful Thinking.
Paula started her blog before she wrote her book to gauge interest in the topic of list-making. Her first task? Making a list, naturally.
“I started putting blog posts up. I learned how to use social media. I wasn’t using email in the beginning, and a friend said, ‘You’re crazy, you need to start getting email addresses.’”
To grow her email list, Paula added an inline sign up on her website – ListProducer.com. This form was created using AWeber’s sign up form builder. So when someone signs up to receive her List Making Starter Kit, they are instantly added to one of her email lists in AWeber.
To create a sign up form in AWeber, Paula followed these steps:
Asking for new subscribers’ first name and email address is usually the best choice here, though you can also ask for their zip code or other special information if you want. Just remember: The less information you ask for, the more likely people are to fill out the form.
Paula also started guest blogging on other sites in order to drive traffic to her website.
“I started writing guest posts for sites like Entrepreneur that have more traffic, so I was able to get more subscribers. I set up campaigns just for subscribers from the websites where I guest posted to welcome them to my website.”
She also added links to her List Making Starter Kit on her social media channels.
When Paula first started her side gig she was also working as a television producer. She didn’t have a lot of time to run her business. So to help manage her time, Paula decided to use email automation to build relationships with her audience.
“It’s tough when you have a full time job and a side gig that you love, because you want to work on that side gig all the time,” she said. “It’s really fun, but it’s also a struggle to balance and manage them both. Email has been amazingly helpful to grow List Producer. It’s quick and you can do it on the go.”
To help keep her email messages organized, Paula created multiple lists in her AWeber account – one list for each reason someone signed up.
Her lists include:
Her Take Back Your Inbox course is a lead magnet she uses to help grow her email list. It is something of value she provides her subscribers in exchange for their email address.
Because her subscribers on these lists have all had different interactions with List Producer, Paula makes sure to send them content they’ll be most interested in. For example, Paula sends people who bought her book content that builds on what they learned in the book.
“In the book, I have a specific URL where people can sign up for my list,” she said. “They can access special templates I’ve mentioned in the book. I’m able to target them in a different way than people who have read the blog or signed up for the email course list.”
To set up a new list, Paula just went to the List drop-down in the upper left-hand corner of her AWeber account and selected “Create New List”.
A big time-saver for Paula has been the use of email automations in her AWeber account. She sets up email campaigns that automatically get triggered based on specific interactions.
One of those campaigns is the fulfillment of her List Making Starter Kit. When a new subscriber signs up to receive this kit on her website, an email is automatically sent thanking them for signing up and delivering the List Making Starter Kit.
Paula can just sit back and let the power of email automation do its thing. This allows her to concentrate on what she does best – writing amazing content.
To set up her automated email in AWeber, Paula followed these steps:
Then get started for free with AWeber. You’ll have access to all the tools Paula used to build her list of 13,000+ subscribers, plus access to 24/7 customer support via phone, email, or chat.
We also have an in-depth knowledge base where you can get an answer to any question about AWeber, a blog that shows how to use AWeber and stay current with digital marketing best practices, and hundreds of video tutorials to show you exactly what to do.
Email marketing is still one of the most effective digital marketing tactics, and it isn’t hard to do! AWeber can provide you with all the tools and support you need to grow your business or your side hustle. Get started now.
Discover the early mistakes and achievements Paula had as she began her business. And learn how email marketing became a huge part of her continued success.