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Blogger Emma Johnson created a true community for single moms. Here’s how she uses email marketing to stay connected and grow her following.
Emma Johnson is the founder of Wealthy Single Mommy, a blog that helps moms with career, money, business, parenting, dating, relationship, and other advice.
Like many entrepreneurs starting a business or side hustle for the first time, Emma wasn’t sure what she was doing.
“I started a blog and I didn’t know what I was doing. It was a personal project. I thought I’d talk about money, but it went way beyond money.”
The biggest challenge she faced while growing her business was getting email sign-ups.
Emma knew when she signed up for AWeber in 2014 that email marketing was the key to connecting with her readers and keeping her audience growing. At the time she had 2,000 email addresses.
Now she has an email list of over 56,000 loyal subscribers.
Emma offers a free guide, “15 Steps to Thriving as a Single Mom” as an incentive to her new subscribers.
“It’s a snapshot of the advice I give all the time. It’s my manifesto for single moms. People find me when they’re desperate and in need of practical and emotional advice. The guide sets the tone for their relationship with me going forward.”
Emma’s lead magnet helps grow her email sign-ups – but more importantly, it creates loyal, long-time readers who feel part of a real community.
Her target audience sees value in the email sign-up offer. When you provide something your audience finds valuable, they will not hesitate to give you their email address.
To capture leads from her “15 Steps to Thriving as a Single Mom” guide, Emma created sign-up forms in AWeber (see how to set up your own sign-up form in AWeber below).
Where does she use these sign-up forms?
The first thing a visitor to Emma’s website sees is a call to action asking them to provide their email address in exchange for a valuable free guide.
If you’re a new visitor to Emma’s educational blog posts, a pop-up will appear asking if you’d like to sign up for the lead magnet.
Offer your lead magnet where your audience is reading your content. Some people may find your company through social media, so try to capture their email addresses.
Emma, who has 23,000 Facebook followers, does just that. Her incentive on Facebook is a free chapter of her best-selling book “The Kickass Single Mom.”
To create her sign-up forms, Emma followed these steps using AWeber:
1 – In the “Pages & Forms” drop-down menu, select “Sign-Up Forms.” Then click “Create a Sign-Up Form.”
2 – In the drop-down menu choose whether you’ll be adding this sign-up form to your website or to a landing page.
3 – Choose your template.
4 – Add any information you’d like to collect from your subscribers.
Asking for new subscribers’ first names and email addresses is usually the best choice here, though you can also ask for their zip code or other special information if you want. Just remember: The less information you ask for, the more likely people are to fill out the form.
5 – Name your form.
1 – In the “Pages & Forms” drop-down menu, select “Sign-Up Forms.” Then click “Publish.”
2 – You can either install the HTML code on your website or use the form as a landing page.
To use the form as a landing page, just use the link AWeber provides.
Then get started now — for free — with AWeber. You’ll have access to all the tools Emma used to build her list of 56,000+ subscribers, plus access to 24/7 customer support via phone, email, or chat.
We also have a knowledge base where you can get an answer to any question about AWeber, a blog that shows how to use AWeber and stay current with digital marketing best practices, and hundreds of video tutorials to show you exactly what to do.
Email marketing is still one of the most effective digital marketing tactics, and it isn’t hard to do! AWeber can provide you with all the tools and support you need to grow your business or your side hustle. Get started now.