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For anyone running a WooCommerce store, email marketing is an essential promotion channel. Learn how to set up your WooCommerce newsletter and what it can do for ecommerce conversions.
WooCommerce newsletters are a form of email marketing used to promote products, services, and content as well as maintain regular touch points with email list subscribers. They’re just like other newsletters, but sent to contacts from WooCommerce (WordPress’s ecommerce platform). Businesses across industries use newsletters as a key element of their overall email marketing strategy.
WooCommerce newsletters often feature content like blog articles, brand updates, and new releases. Newsletters can also promote sales or giveaways. The main purpose of a WooCommerce newsletter, however, is to keep email subscribers engaged.
Ecommerce retailers in particular rely on newsletters to cultivate a sense of community around their brand.
If you run an ecommerce website, newsletters are essential for:
Think about it — WooCommerce checkout is the perfect opportunity to ask customers if they want to stay in touch via your email list. From there, you can keep them up to date on your brand and nurture them into returning customers!
In order to send a WooCommerce newsletter, you’ll need a plugin from an email marketing service. There are many newsletter plugins on the market. If your email marketing solution supports WooCommerce integration, it’s probably easiest to use that plugin.
If you don’t have an email marketing solution, here are a few options that offer WooCommerce plugins.
The Sendinblue WooCommerce plugin offers all the functionality you’ll need to send engaging newsletters to customers. Grow your email list with customizable signup forms.
In addition to newsletters, the Sendinblue WooCommerce plugin allows you to:
What’s great about this WooCommerce newsletter plugin is that it’s free and can even be used with the free Sendinblue plan. Get unlimited contact storage and send 300 newsletters and transactional emails per day! (Or 9,000 per month.)
Mailchimp is one of the most popular email marketing services. It’s great for beginners and allows you to send up to 2,500 emails per month. If all you need is to add a newsletter subscription form to your WooCommerce store, Mailchimp is a solid option.
If you’re looking for more advanced capabilities, though, you’ll have to upgrade to a paid plan. For instance, with the free Mailchimp plan, you’re only able to create one signup form and store 500 contacts.
And for transactional emails (order confirmations, shipping notifications, password resets), you’ll need to buy a separate add-on plan.
Mailpoet is another favorite WooCommerce newsletter plugin. It’s known for being very user-friendly. On the free plan, you can store up to 1,000 contacts and send up to 5,000 newsletters and transactional emails per month.
While MailPoet is great for beginners, it has some limitations. Beyond email marketing, the platform is pretty limited in terms of capabilities. In addition, MailPoet is an email service primarily for WordPress, meaning that if you switch to Shopify or another ecommerce platform, you’ll need to change your entire email marketing operation too.
Next, we’ll walk you through how to send a WooCommerce newsletter with Sendinblue, including connecting the two platforms, syncing your contacts, and setting up your signup form.
Beforehand, you should have:
First, log into your WooCommerce dashboard as an admin. Next, go to Plugins > Add New in the sidebar menu.
Search for “Sendinblue” and click Install Now, then Activate.
With the plugin successfully installed, you can connect your WooCommerce shop to Sendinblue.
From the dashboard, find WooCommerce on the sidebar menu. Click Settings.
Then go to the Sendinblue tab, and choose General.
Enter your API v3 key in the field labeled “API access key.” To find your API key in Sendinblue, follow these instructions.
And that’s it — you’ve successfully connected your Sendinblue and WooCommerce accounts!
Once you set up a signup form for your checkout page, your new subscribers will be automatically added to your Sendinblue account. To import your existing WooCommerce contacts into Sendinblue, follow these steps.
Go to WooCommerce > Settings in the sidebar menu.
In the Sendinblue tab, click General. Then, click Sync my users.
Here, you can select which Sendinblue lists to add your contacts to and which attributes to sync.
From the sidebar menu, go to WooCommerce > Settings.
Choose the Sendinblue tab and go to Subscription Options.
Manage your subscription options:
Once you’ve gone through these steps, your signup form is ready to collect new subscribers from your WooCommerce store! Your next step is in Sendinblue — create your newsletters quickly and easily thanks to the drag-and-drop editor and our free email templates!
Check out these articles to learn more about customizing your signup form, using email templates, and sending newsletters:
There you have it folks — everything you need to set up WooCommerce newsletter subscriptions! Get started today sending professional newsletters to customers on WooCommerce and watch your customer base and revenues grow.
Open a free Sendinblue account and get access to all core email features to support your ecommerce business.
Jumpstart your email strategy with Sendinblue
Free plan includes access to all core email features, 300 emails/day, 40+ email templates, and customizable signup forms to grow your email list.