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Klaviyo is one of the most popular email marketing services out there. It’s normal to wonder if Klaviyo is worth it when you see it recommended by influencers everywhere.
But it’s always smart to check what Klaviyo alternatives are there, too. Comparing prices and capabilities will help you choose the best tool for your own needs.
So here we’ve selected the top email marketing solutions that can be called Klaviyo competitors in terms of features and pricing plans. You can look at the price comparison table and explore how each one compares to Klaviyo to decide whether to switch or not.
This is an overview of Klaviyo’s pricing for different contact list sizes. This is only for emails, texting comes on top.
|Contacts||Up to 250||300||1,000||2,500||5,000||10,000||25,000|
|Price / mo||free||$20||$30||$60||$100||$150||$400|
And here are a few reasons to make you look for Klaviyo alternatives:
This is a price comparison table of the top alternatives to Klaviyo. It looks at the monthly price of sending email marketing campaigns only. Keep in mind that each platform provides different features (e.g. automation, logo removed) at different price tiers.
*Prices above are based on pricing pages accessed in Jan 2022 and take email + SMS plans where available (SMS credits not included) for the closest possible comparison to Klaviyo.
Now, let’s look at each Klaviyo competitor and how it compares to it to help you choose.
Sendinblue is an all-in-one marketing platform much like Klaviyo. It combines email marketing and automation tools (incl. transactional emails), SMS marketing, CRM, live chat, shared inbox, and landing page and signup forms builder. Push notifications and advanced ecommerce analytics are coming soon, thanks to Sendinblue’s recent acquisition of PushOwl and Metrilo respectively.
Sendinblue is a comprehensive email marketing service, offering all email features you’ll ever need:
Further features provided by Sendinblue are:
First and foremost, Sendiblue’s way more budget-friendly than Klaviyo, while providing comparable service and tools. It even offers a generous free plan! See a simple price comparison:
Other reasons to switch from Klaviyo to Sendinblue are:
Here’s a detailed comparison of Sendinblue vs. Klaviyo to help you decide.
Klaviyo is following in Mailchimp’s footsteps and took its place as the unofficial default email app for Shopify businesses when the platform split with Mailchimp.
Mailchimp offers all core email features and is wildly popular. Its ease of use is great for beginners, just starting with email marketing.
Some noteworthy features are:
A few cons of Mailchimp:
Note that Mailchimp changes a transaction fee on top of plan prices, 0.5% on your sales. To avoid this, consider those Mailchimp alternatives.
Other than that, Mailchimp is more affordable than Klaviyo (see table above), especially if you don’t sell online.
If you have a small business, non-profit, or organize events, Constant Contact might be the Klaviyo alternative for you.
In addition to essential features such as a drag-and-drop editor and subject line A/B testing, it lets you collect feedback, request donations, and ask for RSVPs in emails. You can also manage events and even collect email addresses on the spot through Constant Contact’s integration with Eventbrite.
A landing page builder is available for both lead generation and shoppable product display. CC doubles as a social media scheduling tool, too. You can post on Facebook, Instagram, Twitter, and LinkedIn, and monitor performance and engagement.
If you’re looking for a more affordable alternative to Klaviyo, though, be warned that if you sell anything online, Constant Contact charges you 1.5% of all your online sales on top of the subscription plan. That’s a lot for ecommerce businesses! The good thing is you can take up their 60-day trial to see if you like it enough.
Read more: Constant Contact alternatives
ActiveCampaign is yet another Klaviyo alternative. It tries to position itself as a marketing automation platform for small businesses, non-profits, tech companies, bloggers, real estate, and more, but mostly highlights its ecommerce functionality.
Regardless of your industry, you can take advantage of ActiveCampaign’s advanced automation that lets you set up complex sales funnels with conversion goals such as webinar sign-ups. This can be a challenge for beginners as much as it’s useful. Luckily, AC’s big library of pre-built automations and email templates can help.
Additional features include live chat and sales tools like pipeline management for companies with complex sales processes.
Two reasons to choose it instead of Klaviyo:
Omnisend also positions itself for online stores. It offers email, SMS, and automation just like Klaviyo. It’s also closest to it in terms of pricing.
Omnisend has most features an ecommerce marketer would need under one roof:
Its best feature is the ability to create multichannel automations, including email, SMS, Facebook Messenger, push notifications, and Google retargeting. Omnisend also offers a wheel of fortune sign-up form.
One downside of it is that there’s a limit on the number of emails that can be sent despite the pricing being tied to email list size. For example, with 5,000 contacts you can only send up to 60,000 emails unless you upgrade.
Drip is another close Klaviyo competitor. It is also focused on SMS & email automations (as the name suggests) for ecommerce businesses.
It offers ready “playbooks” or automation workflows for most common ecommerce scenarios such as abandoned carts and welcome series. Powerful segmentation and advanced split testing let you run as many different campaigns as you can think of. Drip’s point-and-click visual email editor might be an inconvenience if you’re used to the drag-and-drop editor offered by Klaviyo and most other email marketing tools.
However, overall, compared to Klaviyo, Drip possibly has a friendlier interface. The pricing of the two is comparable, especially for bigger contact list sizes.
Campaign Monitor is a user-friendly Klaviyo alternative. Its main focus is a drag-and-drop design tool that lets you create beautiful emails and email automation for optimal customer journeys.
Campaign Monitor also connects with your website, apps, and other sources to pull customer data to be used in campaigns. It also provides detailed email analytics to help you improve campaign performance. A nifty little feature Campaign Monitor has is Link Review — it checks your emails for broken links so you can update them.
It’s worth mentioning that Campaign Monitor offers delivering each email at one and the same local time across geographies. Last but not least, they do have transactional email capabilities.
One of Klaviyo’s biggest downfalls is its price. It surely is a comprehensive tool, but you can find cheaper email marketing services that offer the same features. Even better, why not get started with a free Klaviyo alternative?
Start with email marketing for free
Free Sendinblue plan includes access to all core email features, 300 emails/day, 70+ email templates, signup forms, chat and unlimited contacts!